SEO was once very different than it is today. Not so long ago, a few reciprocal links with other sites and a liberal sprinkling of keywords on a page could get you ranked pretty well.
But search engines are constantly evolving, with an eye toward providing the best and most relevant results for their users. This means constant change for SEO too, so that formerly good practices can now actually hurt your rankings and traffic.
Things move pretty fast and good SEO companies have to keep up.
And that’s what we do. We stay on top of search engine news and stay ahead of the curve. We prepare for future algorithm changes by avoiding questionable tactics and focusing on quality work today. We are thorough in analysis and stalwart on strategy.
More specifically, we divide optimization into three distinct areas of focus, what we call The SEO Triumvirate: