Paid Search

Advertising on Search Engines

Paid search advertising is the great equalizer. Want to kickstart your search engine marketing and see your company in search results alongside your biggest competitors right now? There is no better or faster method than paid search.

Ballyhoo Digital not only delivers clicks, visits, and conversions through paid search, we do it with efficiency and expertise, to keep your spending down and your returns up.

What is Paid Search?

Paid search ads are the listings you see at the top, bottom, and sides of search results pages, usually distinguished by a notation that they are ads or sponsored content. Because the most common payment method for these ads is to pay for each click, they are commonly known as pay-per-click or PPC ads.

Paid search ads are keyword-based, meaning they are only shown when the phrase used for the search matches the keywords chosen for the ad. This places a premium on selecting the right keywords to make sure your ads are shown to the right audience.

How Much Does It Cost?

The cost for a click is determined through a live auction for the keyword that happens instantaneously when a search is performed, and is based on a few different criteria, including:

  • How many bidders there are for the search term
  • Maximum bids for that term
  • The quality and relevance of the ads
  • The quality and relevance of the pages the ads point to

These same criteria are also used to determine whether or not an ad even shows up and where it is on the page.

Knowing how these factors work together can be the difference between your ad showing at the top of the results or maybe not showing at all, paying more than you can afford for a click or acquiring a customer for next-to-nothing.

Should I Try Paid Search?

of People Click on Google Ads When They Want to Buy Something Online

Paid search offers some pretty great benefits compared to other marketing initiatives:

  • Fast Results – Get more visitors, conversions, and sales more quickly
  • Easy Budgeting – Automated spending limits keep you within your budget
  • Audience Targeting – Save money by showing your ads to only the most valuable prospects
  • Unmatched Measurability – Data that shows what works and why

That isn’t to say that paid search is for everyone or every situation. But we’ll gladly look into options for your company free of charge and advise whether or not paid search is a good fit for you.

Ready to get started with Paid Search?

How We Do Paid Search

Finding a paid search strategy that works is a time-consuming and costly affair for the inexperienced.

But a well-designed campaign executed by professionals (that’s us) eliminates the expensive guesswork, delivering the results you want at the ROI you need.

Keyword Selection

Keyword selection is arguably the most important part of any paid search campaign. Poor selection can burn through a budget with little to show. Proper research — the only kind we do — is the key to finding high-performing keywords for reasonable cost.

Competitive Research

We also perform competitive research to learn what others in your industry are bidding on and how they’re bidding. Knowing the competition is paramount to finding opportunities that others are missing. More opportunities = more sales = more revenue for you.

Focused Testing

Our simple motto: Test, refine, test some more. Ongoing evaluation and testing of keywords, bidding strategies, ad copy, and more are part of every campaign. We constantly look for ways to deliver more clicks, more conversions, and more customers.

Ready to talk about a digital marketing solution?

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