Email marketing was the original incarnation of digital marketing, with the first commercial mass email sent to just 400 users way back in 1978.
Since then, email has become an indispensable part of everyday life, providing one of the the best cost-to-return channels for marketing to businesses and consumers.
Broadly speaking, email marketing is the dissemination of marketing messages via email to a group of customers, potential customers, or other interested parties. These can take the form of direct solicitations for purchases, branding and informational newsletters, purchase follow-ups, abandoned cart emails, reminders, and more.
They can be sent via homegrown email lists or through a service that rents lists, and they can be segmented to specific subgroups based on any number of options, allowing the sender to narrowly target messages for the best response.
Email marketing also boasts many of the same great features found in other digital marketing channels: easy campaign tracking and measuring; simple methods for testing design and messaging; and low cost to implement.
One of the great things about email is that it works for most companies, whether you’re large or small, B2B or B2C. It is an invaluable and unmatched communication tool for existing customers and prospects alike.
Regularly reaching out to potential new customers with special offers or more information about your products and services is a great way to stay top-of-mind and build interest. Email campaigns are a cost-effective way to increase those marketing touches needed to turn interest into sales.
Keeping in touch with your existing customers, with newsletters or information they might find useful, promotions, or even simple messages of thanks not only build loyalty but also increase repeat sales. Email is an easy way to get the most from your current base.
For every $1 spent on email marketing, businesses earn an average of $38.
Email marketing has come a long way since that first mass commercial email was sent in 1978.
Despite today’s multitude of new communication methods, email remains a necessity for both professional and personal use.
Our knowledge and experience helps you get the most out of your email marketing.
Reach out to us in whatever way is comfortable to you. Heck, send us a telegram – we’ve never gotten one of those before.
