Display & Retargeting

Advertising Across the Internet

Display advertising and retargeting are the ultimate in online visibility. Options for reaching your perfect audience are nearly endless, while the creative possibilities are infinite.

We put your display ads in the right places, ensuring they are seen by more of the right people for a price that makes sense for your business.

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What are Display Advertising and Retargeting?

Display advertisements are graphic ads — banners, boxes, and skyscrapers that appear on sites of all kinds, from mommy blogs to the New York Times. Colorful, eye-catching, and dynamic, they are built to entice the eye and generate a click.

Display ads are most often overseen by third-party publishers who manage inventory and ad placement for large numbers of sites, in exchange for a commission. The best publishers are masters of ad placement, getting ads in front of the viewer demographic most likely to convert into a sale.

Retargeting ads are typically display ads shown to site visitors that have already expressed an interest in a particular product or service. Ever looked at something on an ecommerce site then been “followed” by an ad for that product on an entirely different site? That’s retargeting.

Do I Need Display Advertising or Retargeting?

Both can be very effective parts of a digital marketing strategy. The options for making an ad more appealing and more effective are increased exponentially when you can use the images, graphics, changing colors, and more that display ads allow.

Targeting options are greater, too. Depending on the publisher, everything from simple demographics to detailed consumer data can be used to find viewers who convert into sales. And retargeting focuses on possibly the best audience of them all — those who have already shown an interest in what you have to offer.

 Site Visitors Who are Retargeted are

More Likely to Convert

Start Display & Retargeting today!

Display & Retargeting: Our Strategy

Going into display advertising and retargeting without a proven plan is a great way to spend money and have nothing to show for it. Fortunately, we have just such a plan, honed from years of research and experimentation, to get you the best results for the lowest cost.

Your Message

Before we sort out where to place your ad or what your ad even looks like, we first work with you to define your message. What do you want your ad to accomplish, beyond a click to your site? Are you looking for an immediate sale, a lead, or something else?

Ad Design

Now we can move on to ad design. We don’t just throw anything out there — we create ads that mesh with your site design, business philosophy, and advertising goals. Plus, we use our own knowledge of what generates viewer engagement and clicks.

Choosing Publishers

Choosing publishers is a critical step. We only work with those that give us the best targeting options, to ensure your ads get in front of the right eyes. And because your ROI drives all our strategies, we demand cost accountability from every publisher we work with.

Looking for Improvements

Even when we’re hitting our targets, we’re always looking for ways to improve. So we’ll tweak and test ads and landing pages, then tweak and test some more, to squeeze the most out of your ad budget. Resting on our laurels is not something we’re especially good at.

Ready to talk about a digital marketing solution?

Get in Touch

Reach out to us in whatever way is comfortable to you. Heck, send us a telegram — we’ve never gotten one of those before.

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