Ran across a great infographic from Websitebuilder.org about mobile marketing. The question you’ll want to ask yourself after this is: Am I focusing enough on mobile?
I’ll list a few highlights…
Time Spent by Device
These numbers shouldn’t surprise anyone — internet time on mobile devices passed desktop usage last year, and it will keep growing for the foreseeable future.
- Your company website has to, has to, HAS TO be mobile friendly, if not mobile first.
- Would a mobile app be more convenient for your customers? If so, you should think seriously about building one.
- If a mobile app wouldn’t necessarily work for you, advertising in other mobile apps might.
Mobile Spending Trends
This stat is geared more toward ecommerce. I’d love have some data on why mobile users spend more but they didn’t include any here.
- Mobile users are spending 11% more per month than desktop. Would anyone complain about an 11% bump in revenues?
- App order values outpace desktop by 27%. WOW. This really underscores my point above about mobile apps.
- Interestingly, mobile web purchase values are actually 9% less than desktop. I’m guessing at least some of the difference is due to poorer mobile experience for some sites.
Advertising Where It Counts
This is massive. Google will rake in $63 billion in ad revenues this year, and if that rate doesn’t increase (hint: it will), something like $37.5 billion would come from mobile. This is not pocket change.
- Google advertising on mobile works. And one fact not mentioned is that Google’s mobile ads have a higher click-through-rate than desktop.
- Google is going to make a LOT more money than I will this year.
This is probably just a recap of what you already know but it boils down to three words:
Mobile is important.
If you don’t have a mobile marketing strategy, you need one today. If you have one but haven’t reviewed and revised it in a while, now is a great time to get started. Mobile isn’t going anywhere but those customer dollars might.
Check out the entire infographic below: